Profile

This sweet East Village shop carries everything from shoes and jewelry to tees (C. Ronson) and swimsuits (Melissa Odabash and Lisa Curran), but its real draw is the adorable selection of frilly underthings from Princess Tam Tam, Sugar & Betty, and Felina.

Key Departments

This neighborhood store is a treasure trove of all things white and frilly, from bridal thongs and lace thigh-highs to corsets and bustiers, which run up to size 38D. There's also a selection of panties with messages, like the rote-but-giddy pair that says just married. Don't forget the all-important camisole sets for the honeymoon (from $60).